The traffic generation is essential for an online business or source of Income subsitencia from the Internet. Chances are this is Known That the world around in the internet world or at least, WHO intends to use the commercial Internet, howeve, comment on the way Many errors That Could confuse the purpose and use the time to no avail.
Based on my experience of five years in More Than e-commerce and online marketing, consider traffic solventarun Some NECESSARY for online business.
There are Many People That anchor, Place or put your business, your services or what They Are Offering only the social network Facebook and define it as an That Internet Presence, That is, They think of Being on Facebook is enough to be on the Internet and do marketing.
In my opinion, this is a category mistake. It Happens That people enter and Facebook users do so Who With The mindset and intention to socialize, meet friends, have fun, chat, and done for That is the social network. From Another Point of View, no one goes to facebook or network with the social Any intention of seeking a service for hire or buy, shop online, or Even to find Some information of value.
For This, Internet users go directly to the search engines, Yahoo, Google, Bing, etc. .. Because That Is Where They Will Find What They are looking for a person who is looking for something, it is Because You to Need and is willing to pay for something That suits your needs.
Some consultants and advisors of social media marketing as Facebook still defines a “big party” more than 500 million users and They Argue (Which Seems reasonable enough), no person attends a party with the intention of buy or do business, But to have fun , THEREFORE, if in the middle of a party, someone wants to sell something, cause repudiation and rejection of the other party guests.
From this point of view, if you Have An Internet Presence through to web site or a blog of your own, no, you are looking for what You have to offer, you Will find, if you are in Facebook, Because The search engines, social networks are for socializing. Does not mean now this That We Should not be on Facebook and exploit the Potential and the Opportunity it offers and you This and Any social network.
In Fact, I just Received the report from Nielsen Online, a company specializing in Audience Measurement, Which Concluded That social networks are the new benchmarks in Internet Consumption, ie Accessing Internet content pages and blogs from the recommendations and links to your friends on social media .
Social networks are a major source of Currently access to other content on the network, becoming the new consumer prospects on the Internet, According To a study by Nielsen Online.
The study by Nielsen Online as the reference Statistical Makes traffic in Spain: Facebook, Tweet Adder With 16.4 million users DURING the Spanish month of September is now the second largest source of online traffic for MOST sites Contained in Spain, after-Google.
In This sense, the report notes That Nielsen Online social networking users redirected to your friends to portals, content and audiovisual Especially news, as well as blogs to Those That Reflect the latest curiosities and Developments Discussed in the network. In the past month DURING Fact, Were Collected over 200 Thousand comments, According To Nielsen MyBuzzmetrics, Which Referred to other web content.
According To Director of Client Services at Nielsen Online Spain, David Sanchez, “Social networks like Facebook introduces new Have way of consuming content based on recommendations from friends Primarily, Which, Given the Capabilities of viral social networks, have exponential Impact consumption.”
Howeve, based on my experience, I add Several Aspects essential to guide and keep out of context Nielsen Online research. It is true That Google still controls 80% of Internet traffic, Then The Facebook phenomenon is not yet significant.
Here I confess I Must Have not got a Facebook account just for Reasons time, But if it qualified traffic, I can sustain this deficiency. As I live from my internet business, need qualified traffic to as soon as possible the products and services online I offer me to generate income.
This goes Without Saying That 100% qualified traffic in the shortest time possible, for now, only from the search engines Achieved and I’m not saying you Can not get qualified tráficio from social networks, But They Have important limitations. For example, statistics show over 500 million users That Who Have Facebook, About 80 million Their use Spanish as primary language, and They do not form a single market niche, But Thousands of niches.
All consultants and Experts Agree That social media marketing requires much more time to produce results other forms of online Than marketing. They point out the foundation of That social media marketing is the loyalty of Members, ie, we take time to build Must loyalty to the community, a Deeper Relationship, offer value, earn trust and gain Credibility as an expert position the niche market. And we all agree That this process Takes Time Before Receiving a dollar from social networks.
Therefore, it Should Be Noted it letter by letter the Conclusions of the study by Nielsen Online: “redirected users to social networking sites your friends Especially audiovisual content and news, as well as to collect the latest Those Who blogs and trivia Most commented on the new network. “This Means That You Must spend time building to get results like Friendships Those Described by Nielsen, Neith more normal less, while Some online Marketing Strategies in the search engines take only minutes dog to get qualified traffic. You decide.